Watch Cineb. Gum is a sticky sweet and an extraordinary jazz musician. Full of emotion, his heart melts very quickly. An ode to love and... to chewing. A child enters a candy store. There, a music-loving piece of gum waves to his orchestra and begins to sing a beautiful and sad love song: He "falls in love too easily"... The charming "chewing gum chanson" is based on the jazz standard "I Fall In Love Too Easily" by Jule Styne (music) and Sammy Cahn (lyrics), which was released in 1944 and became famous mainly through Chet Baker's interpretation.